This case study showcasing a startup business based in Baltimore, MD exposes the very best in our young men. This short film takes you on a journey with the Taharka Brothers, purveyors of ice cream and social change, which hinges on the success of a crowdfunding campaign. If successful, they will be able to grow their business by launching a “Food for Thought” ice cream truck, a literal vehicle for change. With a looming deadline, and what seems like an insurmountable goal: $28,000 in 29 days, Taharka Brothers takes to the streets to raise awareness, inspire, and turn out some supremely delicious ice cream – voted Best in Baltimore. Progress is slow and defeat starts to set in, until a pivotal phone call.
Although this film was just recently released, it was recorded shortly after the Trayvon Martin incident which, unbeknownst to anyone, seemingly initiated a nationwide movement involving our young people and local police. Devon Brown, CEO of Taharka Brothers Ice Cream, is asked how he feels about the case and is refreshingly optimistic. Little did he know that a few short years later, the movement would move to the very neighborhood where he’s effecting change.
Filmmakers Rachel Grady and Heidi Ewing (Jesus Camp) take us behind the scenes in a fun, yet poignant portrayal of young men from Baltimore’s toughest neighborhoods as they struggle with entrepreneurship, sharpening their business strategy and inspiring their community. Baltimore has a positive and empowering story to tell. The Taharka Brothers’ ingenuity and character are an inspiration to all. When you fight for what you believe in, dreams happen.
Produced by Tribeca Digital Studios, in association with American Express, in celebration of small businesses and entrepreneurs. For more information, visit Tribeca Film’s Vimeo Profile.